I am interested in the extent to which You Tube Shakespeare can be used to re-activate attention to the form and language of Shakespeare’s Sonnets. This is one of example of user-generated uploads available through the platform that use kinetic and also animated typography to visualize the text of a sonnet word-by-word or line-by-line. Chrisdavey’s short, originally made as part of an assignment for a graphic design module to design an ident for BBC television, is just thirty seven seconds long. The type moves very quickly – perhaps too quickly – but the pace is arguably appropriate, conveying the movement, if not quite the metre, of a sonnet that is itself about the swift passage of time. The effect of the moving type, which is scored to a piece of unidentified synthesised music, is similar to that achieved by sites such as Tagcrowd or TextArc, where words and word frequency can be conveyed visually and emphasised through larger or different fonts. Here, the font effects foreground the lover-poet’s “remembrance of things past” or visualise a thought that the poem’s lines verbalise: so the words in line 5 (“Then can I drown an eye, unused to flow”) do indeed seem to flow, like water drops or more appropriately tear drops. One potential impact of such text effects is to disrupt a traditional reading of the text from left to right. The eye is drawn to the appearance of the word but also the interaction of words. This is the Shakespearean sonnet in motion.