The first ever full-length analysis of YouTube Shakespeare, Shakespeare and YouTube shows the importance of the video-sharing platform to the twenty-first century’s reception and adaptation of Shakespeare’s work.
By exploring YouTube’s function as patron, archive and distribution channel, my book seeks to analyse how the platform extends and challenges Shakespeare’s cultural currency. Investigating the intersection of YouTube’s participatory culture – its invitation to ‘Broadcast Yourself’ – with its corporate logic, the book argues that YouTube Shakespeare is a site of productive tension between new forms of creative interpretation and the homogenizing effects of mass culture.
Emphasising the need for critical media literacy, I also explore YouTube’s usefulness as a pedagogical resource within Shakespeare studies. The book provides practical guidelines on using YouTube in the classroom, including detailed assignments designed to facilitate interactive, student-centred learning. Including a wealth of online resources, Shakespeare and YouTube will prove essential to an understanding of how Shakespeare is being appropriated and adapted in the digital age.
Table of Contents:
Introduction: Interpreting YouTube Shakespeare
Chapter One: Searchable Shakespeares: Attention, Genres and Value on YouTube
Chapter Two: Broadcast Your Hamlet: Convergence Culture, Shakespeare and Online Self-Expression
Chapter Three: Race in YouTube Shakespeare: Ways of Seeing
Chapter Four: Medium Play, Queer Erasures:
Shakespeare’s Sonnets on YouTube
Chapter Five: The Teaching and Learning Tube:
Challenges and Affordances