The Geeky Blonde videos are examples of the dynamic and evolving nature of vernacular Shakespeare production on YouTube. The first video in the series, The Merchant of Venice, was posted in April 2011. While moving across Shakespearean genres, with comedy (The Merchant of Venice, Midsummer Night’s Dream, Twelfth Night), tragedy (Hamlet, Macbeth, Romeo and Juliet) and romance (Cymbeline The Winter’s Tale), the videos are nonetheless consistent in terms of their overall approach and aesthetic. That said, some developments are evident when more recent videos are compared with earlier ones. The productions are noteworthy not only because they each involve one-person performances of the major – and indeed minor – parts by the creator, but also because they range beyond Shakespeare’s most prominent plays. With the shortest of the videos lasting ten minutes, they also challenge YouTube’s reduced attention economy. There is a striking variety to The Geeky Blonde’s performances, with characters differentiated through vocal modulation, facial and other non-verbal expressions, an extensive wardrobe (especially of hats) and well-paced editing. Read more about Geeky Blonde’s videos in Chapter one of Shakespeare and YouTube (http://www.bloomsbury.com/us/shakespeare-and-youtube-9781472500281/).